Suvival rights (1)

 A struggling project threatens each party's survival needs. The customer worries whether the project will be delivered too late to serve its intended purpose, delivered at prohibitive cost, or delivered at all. The manager worries whether the customer will cancel the project and make him look like a failure, or whether the developers are even capable of completing the project. The developer worries whether she will lose her job or be forced to sacrifice hundreds of hours of leisure time to show she is committed to the project. In each of these circumstances, the individuals retreat to the lower levels of the project need hierarchy—focusing on the safety need of meeting their personal promises. But this reaction causes the individuals to abandon the higher levels of the pyramid that must be exercised to achieve top quality and productivity.



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